The Sense by Takahiro Hosoda: The 7 Senses of Creative Intuition
Takahiro Hosoda, a copywriter and creative director, has written a book through Korean media company LongBlack that explores how to develop creative “intuition” or “sense.”
The book breaks down this elusive quality into seven principles that anyone can cultivate.
- Re-Imagining
- Personal Bias
- Serendipity
- A New Lens
- Time Design
- Kind AI
- Signals
Re-Imagining
See things differently than they appear. Re-imagining means looking at the familiar and finding new possibilities. Take what exists and envision it in a completely different context or form.
Personal Bias
Your unique perspective is a strength. Personal bias is the distinct lens through which you see the world based on your experiences and background. Embrace it as what makes your work authentically yours.
Serendipity
Creative breakthroughs often happen by accident. Serendipity means staying open to unexpected discoveries and happy accidents. Remain curious and receptive to opportunities that weren’t part of your original plan.
New Lens
Look at problems from fresh angles. A new lens means actively seeking different viewpoints and stepping outside your usual frame of reference to find innovative solutions.
Time Design
Be strategic about how you structure your creative process. Time design involves knowing when to push forward, when to step back, and how to create the right conditions for ideas to develop.
Kind AI
Approach your work with generosity and empathy. Kind AI means bringing warmth and human understanding into your creative process, considering the human impact of your work.
Signals
Pick up on subtle cues and patterns others miss. Signals means tuning into small details, cultural shifts, emerging trends, and unspoken needs before they become obvious to everyone else.
Conclusion
Hosoda’s framework shows that creative intuition isn’t mysterious but learnable. The seven senses are re-imagining, personal bias, serendipity, new lens, time design, kind AI, and signals. Each one can be sharpened through awareness and practice.
Instead of waiting for inspiration, actively develop these senses in your daily work. Start by identifying which ones you already use naturally and which need more development.
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